Dialogue, Etude and Research
- Establish a layout of the client's requirements
- Process to research
- Analyze and identify specific themes of common
interests
- Brainstorm to sieve and refine ideas
- Transcribe research contents into a strategic
cartography of values, symbols and codes
Concept
- Propose, present and explain and the concept
- Development on its potentiality of signification,
value of communication and narrative structure
- Support the concept with informative visual data
or sound evidences
Mediation and Production
- Engage the multi-disciplinary
- Orchestrate, design and present a concept
production scheme
- Proceed to realization
- In certain cases, mediate the production process
of a concept by intervening with other partners
or structures
